This training will show you how to lay the foundation for long term profitable growth by implementing a pragmatic, fact based commercial policy. We will address the differences and commonalities in various markets and provide a step by step approach to implement a “pay for performance” price waterfall. You will get insight into the different elements of a coherent commercial policy and understand which levers will help your company to improve its brand positioning and profits. The training will be highly interactive and enables you to interact with your peers in an exciting setting.

How can firms use customer feedback to precision tune their pricing? Conjoint analysis is a dominant tool used to understand how customers perceive value, and therefore how firms can set prices. Marketed under many names such as discrete choice and tradeoff analysis, conjoint has demonstrated its predictive power to detect customer segments and evaluate their willingness to pay.

In Customer Perception Driven Pricing, Tim will provide a manager’s guide to conjoint analysis for price setting.

Financial service providers have not adapted quickly and in real time to meet the needs of customer short-term challenges bearing down on their wallet. How does one leverage the environment to understand a customers decision selection criteria tradeoffs between fees, product, and rate structures across different customer segments? Learn how only 2 tools can give you 90% of the relevant information you need to optimize product revenue and grow relevant market share.

Once a product is in the market, the very next challenge a company faces is its discounting policies. While discounts can lift volumes and improve profits, they can also grant unnecessary price concessions that destroy profits. Clearly, managing price variances right is critical issue, yet how does a company “optimize prices”?

In Profit Sensitivity to Price Variances, Dr. Tim will provide an approachable overview of the leading fundamental method to managing price variances, which leads directly into economic price optimization from demand elasticity measures

Do you fairly know the backgrounds of price management? That means you are aware of the relationship between price, fixed and variable costs, and profits. You realize that setting the right price is an extremely delicate matter, and one of the most important drivers to optimize the results of your company.

Is the price setting within your company strongly cost-plus oriented? Is the willingness-to-pay in the market not taken into account sufficiently?

During this masterclass you will learn to understand and to apply the 4 basic methods to set the right price, but especially we will teach you the supporting techniques that will help you make the price decision.

Learn more at the Professional Pricing Society

Learn more at the Professional Pricing Society

Many achieve to have the highest price, but no market is without competition! In Managing Prices in the Face of Competition, given by Dr. Tim Smith, we will examine academically researched and industry best practices for managing prices in highly competitive markets. This course applies concepts from the fields of economics, consumer behavior, neuroeconomics, negotiations, and competitive dynamics in order to provide executives with a well rounded view of pricing in the face of competition. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters.