What is the Wiglaf Journal?

The Wiglaf Journal discusses sales, marketing, & entrepreneurship in business markets.

• 1000's of senior executives read The Wiglaf Journal from leading companies such as IBM, GE, BP, Grainger, Newark InOne, Motorola, TI, ADP, Bearing Point, Deloitte, and many others.
• Readers cite the relevant and thought-provoking insights into cutting-edge business practices as their reason to turn to The Wiglaf Journal.
• Executives trust The Wiglaf Journal because of its quality, researched case studies and editorials of industry best practices.

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Who is Wiglaf?

Wiglaf signifies Battle Survivor in Anglo Saxon Literature. In the 7th century epic poem Beowulf, Wiglaf comes to Beowulf’s aid as he slays his dragon, while all others flee in fear. In the 21st century, Wiglaf comes to the aid of today’s executives in vanquishing their challenges.

Contacts

Chief Editor
Tim Smith, PhD

773 395 2983

Managing Editor
Jim Berger

847 328-9633

Social Media Editor
J.D. Gershbein

Emerging Technology Editor
David Dalka

773 871-8188

Web Publisher
Michal Hroch

Sales
773 395 2983

Subscriptions
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About Article Submissions

The Wiglaf Journal welcomes article submissions by professionals. Articles should be 800 words, address business issues, and edited. Contact the editor for submissions or further guidelines. Not all articles submitted will be published.

About the Editors

Tim Smith, PhD, Chief Editor of the Wiglaf Journal Adjunct Professor teaching Pricing Strategy at DePaul University Managing Principal of Wiglaf Pricing

Dr. Smith is a researcher, instructor, and consultant in pricing strategy and tactics.  He is a regular presenter at the Professional Pricing Society conferences, both in the US and in Europe.  Dr. Smith is known within the industry as a thought leader in pricing.   With hard hitting messages for executives, he regularly motivates actions that lead to results. 

His past roles include Marketing Consultant to Kilcullen Kapital Partner in Prague, Czech Republic, Chief Marketing Officer of ISB Development, a software subsidiary of Nonolet in Novosibirsk, Russia, and Business Development Manager of SPL WorldGroup, a software product and consulting firm. He has also been a scientific researcher at the University of Chicago and Notre Dame University where Dr. Smith applied quantum mechanics and thermodynamics to improve the understanding of using femptosecond spectroscopy for optimal control. His extension of focus from science to pricing is driven by an interest to enable firms to profit from advances.

Dr. Smith holds a MBA with High Honors in Strategy and Marketing from the University of Chicago GSB, a Ph.D. in Physical Chemistry from the University of Chicago, a BS in Chemistry and Physics and BA in Mathematics from Southern Methodist University.

He has held various positions for corporations as well as public relations and advertising agencies. For the last 22 years has headed Market Strategies, an Evanston (IL)-based marketing communications consulting firm. In addition, Berger heads Power Sales Management, Inc., an Evanston-based sales consulting firm.

He is a faculty member at Northwestern University’s School of Continuing Studies where he teaches a variety of courses in marketing and public relations. He also teaches extensively on the graduate and undergraduate levels at the Walter E. Heller College of Business Administration at Roosevelt University. He has also taught extensively in the area of strategic marketing and marketing communications at DePaul University, University of Illinois at Chicago and The Lake Forest Graduate School of Management.

Berger also does extensive consulting and survey work for law firms across the nation involved in intellectual property litigation dealing with brand and trademark issues.

Berger is a graduate of the University of Michigan with a major in journalism, received a Master of Science Degree from the Medill School of Journalism at Northwestern University and an M.B.A. Degree with concentrations in marketing and finance from the University of Chicago Graduate School of Business.

J.D. Gershbein, the President of Owlish Communications, is widely acknowledged as the premier LinkedIn authority for individuals and companies who are looking to monetize the platform. His combination of brand-fortifying profile writing and focused one-on-one or group training puts his clients on the fast track for generating business on LinkedIn.

J.D. also provides valuable virtual assistance through a content management system that keeps his clients engaged on the platform without the time and energy commitment that may hinder their productivity. He is also a celebrated author, blogger, essayist, business cartoonist, and keynote speaker who has sparked hundreds of entrepreneurs and executives in their pursuit of excellence on LinkedIn.

J.D. received a B.A. in English from the University of Cincinnati’s McMicken College of Arts & Sciences. He earned an M.S. in Industrial Psychology from Illinois Institute of Technology (where he successfully defended a thesis on humor in advertising as a determinant of buying behavior), and an M.B.A. in Marketing from the Institute’s Stuart School of Business.

David is a passionate voice for fully considering pricing, Internet / search engine marketing, marketing budget optimization, social media, recruiting and organizational redesign strategy at the c-level executive and board of directors level and integrating the activities into corporate culture. His interests are in seeing organizations outperform by acting nimbly, with a bias for action and utilizing current marketing technology to create customer focused experiences that drive revenue growth. You may ask David to design training or an executive retreat, be a keynote Internet marketing speaker at your conference or seek his executive search engine marketing and web analytics consulting services, visit his Online Marketing Management Strategy blog or follow him on Twitter.

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Wiglaf Journal is a trademark of Wiglaf LLC www.wiglaf.biz

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