Securing initial investments for a new venture is an early hurdle for entrepreneurs. While most executives are delighted to receive a cash injection from any legitimate investor, a few executives have the privilege of receiving more than cash for equity. For them, the investor will bring not just money, but Smart Money. When I first…

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In partnerships with utilities, MeterSmart provides commercial and industrial (C&I) submetering solutions through hardware and services. Born out of a project in South Texas with a Hunt Power L.P. affiliate, they initiated operations as an independent division in 1999. Differentiation As a young company, MeterSmart faces numerous entrenched competitors in the submetering industry. According to…

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At what price should your product or service be sold? When releasing new products or services or reviewing existing practices, executives address pricing with many uncertainties. Nailing the perfect price schedule is the golden mirage which we chase. Reaching a strong price schedule will require multiple steps. The first should be an examination of the…

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