“She who controls the frame, controls the decision.” Frame refers to the perspective used in evaluating different options in a decision making opportunity. As business executives involved in sales and marketing, the issue of the framing affects our performance in how we sell and how we make decisions. The Frame’s Effect The way in which…

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Lincoln Mercury proudly announced their one and only clearance sale on the 2004 Lincoln Navigator. Corporate executives took out a full page add on the back page of the Wall Street Journal to announce their deal. Boldly, in the center of the page, they announce the availability of 0% financing for 60 months or $4500…

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With over 25 years of experience, this UK public company achieved roughly $120 million in revenue in 2003. Currently, they are seeking growth by expanding their market geography to include the US. In support of that effort, they are using a variety of means to communicate their message. Alphameric provides hardware and software solutions for…

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From the numerous books, articles, and lectures on the subject, it is clear that face-to-face networking at business professional gatherings is as relevant today to business development as it was when our grandfathers were in business. Furthermore, the proliferation of alumni meetings, industry associations, chamber of commerce shows, and subject matter event series provides evidence…

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Networking is an investment, and like all other investments the return must exceed that which can be gained elsewhere. Whether you network for a few hours with professional acquaintances on a sporadic basis or deliberately attempt to develop business through regularly networking at multiple venues, networking is an investment. Outside of the cost of attending…

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Founded in 1998, Reflexis has grown to 50 employees by helping retailers dynamically manage their workforce and work requirements. For instance, retailers host many promotions during the year but executives at the corporate office planning the promotion have little knowledge of their implementation. The Reflexis solution enables managers to schedule work and store layouts for…

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