As the World Wide Web continues to become a dominant marketing communications force in the business-to-business marketplace, the power of the search engines and some of their policies are becoming tested in the courts. The B2B marketer should become increasing cognizant of its own Web presence and how the search engines direct potential customers to…

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It’s hard to imagine a more perfect marketing machine than was AT&T before the 1984 divestiture. This company virtually owned local telephone service in the United States with approximately a 90 percent market share. Its Long Lines division dominated long distance service. Its manufacturing arm – Western Electric – was an industrial giant that produced…

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