Several years ago when the Internet had exploded on the scene, Michael Porter, the famous Harvard University professor and business strategist, developed an article for the Harvard Business Review entitled “Strategy and the Internet.” While everybody else was extolling the virtues of the Internet as the great communications breakthrough and facilitator of marketing communications and…

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With every boom in the business cycle, strategists popularize new paradigms and associated terminology. Currently, as we emerge from the bust of the early zero’s and prepare for the potentially blossoming boom to appear in the latter part of the first decade of the twenty-first century, strategists are quick to proffer the new “new paradigm”…

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As an entrepreneur who interacts with other entrepreneurs, we live in a world of concepts – and they are a dime a dozen. A concept is an idea or rationale that assumes a need in the marketplace for some product or service and usually follows a thought track based on “if” and “then.” “IF such…

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Prof. Sid Levy of Northwestern University’s Kellogg Graduate School of Management was the first to develop the “broadening concept” of marketing. Levy saw a relationship between the marketing of commercial goods and services to the non-profit world. Heretofore marketing was considered a discipline only for companies and organizations that were trying to appeal to potential…

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