Resonate or Be Irrelevant

By Tim J. Smith, PhD | October 1, 2006

Effective sales and marketing messages resonate with customers like tuning forks resonate with guitar strings. Each excites the intended party while leaving the rest of the world untouched, and accelerates the process towards mutual satisfaction. Tune in to Resonate Tuning forks are engineered to emit a specific note. If you strike the tuning fork and…

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