2006 was a year where Pricing possibly became a bit more transparent. It was a great year to pick up and read a book on Pricing, or to visit a website that helps unlock some of the mystery surrounding the setting of airfares. But it was also a year that the world lost a couple…

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In the search for the ultimate super-seller, author Richard Abraham offered attendees of a recent University of Chicago Sales Roundtable insight into a particularly successful relationship-oriented species known as “Mr. Schmooze.” Mr. Schmooze was the focus of Abraham’s 2002 self-published book, “Mr. Schmooze, the Art and Science of Selling Though Relationships.” A public speaker, researcher…

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In the coming months, both Symantec and Microsoft are scheduled to release new products aimed at improving computer security. Symantec’s Norton 360 is slated to sell at $80 per license. Microsoft’s OneCare, an add-on to their new Vista operating system, has a list price of $49 but often sells through retailers at a mere $19.…

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Following are some Internet-oriented news items as gathered by the editors of The Wiglaf Journal… How Internet Benefits Local Businesses Even if your business is locally-oriented, search engine optimization (SEO) should be a major concern, according to Patricia Hursh, writing in the ClickZ electronic newsletter. She reports that Internet users increasingly rely on search engines…

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Trust, Online, Trust, Selling, Trust … Trust directs purchase decisions in Risk Management Markets. 40 percent of all online queries are intended for local results. Trust in brands is largely developed through experience. Online shopping continues to express a growth rate that outstrips bricks and mortar, at 24% higher over 2005 for the month of…

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