It’s a brand-new world and a brand-new internet. You’ve probably heard that obnoxious buzzword, “Web 2.0” thrown around and nodded knowingly, hoping desperately that no one realized that you had no idea what it meant. Relax. Web 2.0 is just a way of referring to the new interactivity and social collaboration emphasized now through new…

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Not too long ago, a friend posed the following questions to me…”What should a marketing department do? What should they be responsible for?” After reflecting upon the query, I came to the realization that my friend had asked quite interesting and thought-provoking questions for which there are not simple answers. For starters, the responsibilities of…

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The conventional wisdom is to segment markets by such things as demographics, psychographics, geographics, benefit/usage, buyer behavior dynamics and so forth. Now Harvard Prof. Clayton Christensen and a team of academic and real world marketing practitioners has come up with a novel approach focused on “hiring” the product to perform a specific task. They call…

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Wikinomics explores an emerging business strategy in a world where consumers promote and, to a degree, own your brand. In his latest book, Dan Tapscott argues that you can ignore it to your peril or embrace it and be adored through the work of an unpaid evangelist workforce. Tapscott suggests to adapt, and quickly –these…

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Blocking of Marketing, Investing in your Blog. The blocking and tackling of Marketing remains to Focus on the Customer, Manage Internal and External Partners, and Manage the Budget towards a high ROI on Marketing. Wikinomics suggests that your illusions of control are being replaced with the potential to reap the benefits of using the wisdom…

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