Entrepreneurship is not for the faint hearted. It ain’t for the fool hardy either. Somewhere between the caution and boldness lies success. Recently, I met a character, Enda O’Coineen, who gave me a copy of his book, The Unsinkable Entrepreneur. Between the man and his book, one gains an insight into some of the aspects…

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For those looking for insight into how to become a successful entrepreneur, Harvard Business School’s Working Knowledge (A FREE Website and on-line weekly newsletter loaded with wonderful information) provides excellent insight in what and what not to do. Ideas From Those Who ‘Made It’ A March 21, 2005 article entitled “Lessons of Successful Entrepreneurs” offers…

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A group of four academicians and innovation consultants have come up with a new twist on segmentation. Rather than analyze the traditional segmentation dimensions like customer demographics or product characteristics, this team views the product as being “hired” by the customer to do a job. Members of the team are: Clayton M. Christensen, the often…

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Five years on, the Wiglaf Journal continues to pursue its mission to uncover, codify, and reveal winning practices in sales, marketing, and entrepreneurship. It is time to explain the motivation. Lifeblood Responsibility Revenue is the lifeblood of a business. Without it, the business will die. Short-term financing in the form of personal investments, government grants,…

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Succeeding as an Entrepreneur Just get on with it. Hope, Vision, Action, Perseverance, and Luck, are, in that order, the route to long-term success in sales, marketing, and entrepreneurship.. Entrepreneurship often requires touching the boundaries, but that isn’t the same as crossing them. Entrepreneurs are often forced to address questionable issues. If you think that…

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