It is said that the difference between an economist and a pit-trader is that the economist lets newspapers pile up on their desk to read over the weekend, while the pit-trader anxiously peruses them daily upon awakening.  The same may be said of a pricing strategist versus a pricing neophyte. Recently, GM announced its summer…

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In the gaming industry, as in other technology driven industries, products are enhanced and prices evolve rapidly.  In 1991, D’Aveni characterized this fast moving dance as hypercompetition.  It appears that Microsoft and Sony are fast dancing again while Nintendo is sitting it out. Sony Took the First Step On the 9th of July, 2007, Sony…

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Every Southern Swamp Has Its Water Moccasins Fluidity naturally exists in perceptions of value and price. A pricing artist shapes the surface so that the fluid flows to the desired point. Watch out for snake oil salesman. Its good to jump in early and learn before the competitors, but every southern swamp has its water…

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