Archive for September 2007
Is GM Being Vigilant in Transaction Price Management?
It is said that the difference between an economist and a pit-trader is that the economist lets newspapers pile up on their desk to read over the weekend, while the pit-trader anxiously peruses them daily upon awakening. The same may be said of a pricing strategist versus a pricing neophyte. Recently, GM announced its summer…
Read MoreWill Emerging Mobile Marketing Evolve to Measure ROI, Deliver Passionate, Relevant Users and Reporting?
It’s 1997 again! No you’re not in a time machine! Take a look at some of the mobile ad startups out there and what do you see? A counter for ads served. No ROI, no relevancy just a mad rush to push out ads to anyone, anywhere at anytime. Remember counters? Back in 1997 they…
Read MoreDancing Together: xBox, PS3, and Wii
In the gaming industry, as in other technology driven industries, products are enhanced and prices evolve rapidly. In 1991, D’Aveni characterized this fast moving dance as hypercompetition. It appears that Microsoft and Sony are fast dancing again while Nintendo is sitting it out. Sony Took the First Step On the 9th of July, 2007, Sony…
Read MoreTop 6 – September 2007
Every Southern Swamp Has Its Water Moccasins Fluidity naturally exists in perceptions of value and price. A pricing artist shapes the surface so that the fluid flows to the desired point. Watch out for snake oil salesman. Its good to jump in early and learn before the competitors, but every southern swamp has its water…
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