The Marketer’s Eye™ looks at mortgages, railroads and Carnival Another in a series of white papers for M&A Professionals In this white paper we take a look at how several recent investments by Berkshire Hathaway and some decisions not to invest are the result of the skillful employment of the Marketer’s Eye in areas where…

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While I never lived through the Great Depression, I studied it.  If you are looking for parallels between then and now, there a very few. When I was in college in the early 60s, I remember we studied, in economics, that was considered “full employment” was an unemployment rate of  7 percent.  The most dire…

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Pleasant Winter Solstice Peasant Feast? The “new economics” isn’t new, only the players have changed. Now is your opportunity to prove your merit … in the heat of transitions. Prices may drop temporarily to clear inventory, but make sure it is just temporary and not seen as a long term solution to meet future demand.…

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Panasonic began its long history in 1918 as “Matsushita Electric Industrial Co., Ltd.,” and has grown to become the largest Japanese electronics producer – that is really saying something! On October 1, 2008 the lead product brand, Panasonic, was united with Matsushita and National to become a singular corporate brand, Panasonic Corporation. Named after its…

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Prospects for Starbucks, the once high-flying coffee giant continue to implode.  The new fourth quarter 2008 earnings statement that came out Nov. 11 showed increasingly dismal performance.  Earnings were 10 cents a share, 3 cents below expectations and compared to 21 cents a year earlier.  The stock has slumped to under $10 a share. What…

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While Lonnie “Bo” Pilgrim, Pilgrim’s Pride Chairman, has sailed his ship into near abyss, A.G. Lafley, CEO of P&G, is guiding his to safer waters. In 2006, Pilgrim’s Pride was rising high having completed the acquisition of Gold Kist for $1.1 billion, turning Lonnie “Bo” Pilgrim into the world’s largest chicken mogul.  Two years later,…

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Each snowflake is unique. Is your market proposition unique? Manage and track your branding. You could be a global star and not know it. When demand slumps, production should slump too or the laws of economics will dictate your price to implode. Competition is closer than you think. Refresh your marketing strategy to address evolving…

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