Archive for January 2008
9 Things Every Marketer Needs To Know About Search By Special Guest Author Danny Sullivan, Conference Chair, Search Marketing Expo West
Marketers can no longer ignore search marketing. Too many potential customers are seeking businesses through search. And if you’re not there, your competitors are. Market research firm eMarketer predicts that businesses will spend $21.4 billion on search marketing activities during 2007, and a whopping $27.5 billion in 2008. Regardless of whether your search marketing budget…
Read MoreMarketing Lessons from Hollywood
“American Gangster” When I went to the movies and saw “American Gangster,” I not only appreciated the film as superior motion picture in terms of writing, acting and direction – I was also impressed with the way it imparted a number of significant principles of marketing. I can even see the day when this film…
Read MorePrice Bundling to Profit
Price Bundling to Profit What is distinct about price bundling vs. other types bundles? Is price bundling just another form of discounts or can it improve profits? When should an executive investigate price bundling? What must be known before one can conclusively state that a price bundle is good? Valid questions, all, and they deserve…
Read More“Top 100 Brands!” Quiz
It’s time to play The Wiglaf Journal’s annual “Top 100 Brands” quiz. All information is generated by the annual Interbrand/Business Week report that this year appeared in the August 6, 2007 BUSINESS WEEK and the report is available on-line at www.interbrand.com/best_brands_2007.asp. 1. Which brand among the Top 10 had the greatest rise from 2006 to…
Read MoreTop 6 – January 2008
A Black Eyed Pea for Each Day of the Year … Protect the brand at almost all costs, but preferably not with a bullet in the head. $27.5 billion is anticipated to be spent on Search Marketing in 2008. Spend wisely. Don’t fall for the purchasing agent’s ploy, evaluate bundle discounts for profit improvements before…
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