Archive for September 2008
The Role of the Customer in Turnarounds: 3 Paths Out of Distress
The world of turnarounds is one of extremes. At one end of the spectrum are the salvage operations where wrecked businesses are beyond saving and have their few remaining assets sold off in hopes of getting creditors a few pennies on the dollar. At the other, less populated end reside true resurrections where businesses are…
Read MoreWhat’s a Brand Worth Anyhow?
NOTE: How do you determine the power and value of a brand? In the following article, I and my associate, Diana Tadzijeva, research a variety of techniques and methods to determine brand values. A two-part article with far more detailed information started in the August issue of “Intellectual Property Today” and is available on-line at…
Read MorePrices in Flux
These are exciting times. Prices are in flux. Many companies are raising prices, some easily, others not so much, and still others find price increases unattainable. How to make sense of all this? Or, more precisely, what should a pricer do? As with every pricing decision, it is a strategic issue as much, if not…
Read MoreTop 6 – September 2008
Summer is over. Step up the pace. Economic situations are changing. Use your strategy to guide your prices. Want pricing power, differentiate yourself and create brand power. In the intellectual property area, damages in trademark infringement litigation have to be tied to some marketing value – and NOT an accounting value. Find More Customers. Sell…
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