NOTE: How do you determine the power and value of a brand?  In the following article, I and my associate, Diana Tadzijeva, research a variety of techniques and methods to determine brand values. A two-part article with far more detailed information  started in the August issue of “Intellectual Property Today” and is available on-line at…

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These are exciting times.  Prices are in flux.  Many companies are raising prices, some easily, others not so much, and still others find price increases unattainable.  How to make sense of all this?  Or, more precisely, what should a pricer do? As with every pricing decision, it is a strategic issue as much, if not…

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Summer is over. Step up the pace. Economic situations are changing. Use your strategy to guide your prices. Want pricing power, differentiate yourself and create brand power. In the intellectual property area, damages in trademark infringement litigation have to be tied to some marketing value – and NOT an accounting value. Find More Customers. Sell…

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