Price signaling is always a touchy subject. Managed right, it can improve profits and avoid any negative legal or ethical implications. Managed poorly, it can either be a missed opportunity to correct poor pricing practices or create a legal nightmare. Fortunately, there are both business case studies and legal precedence to guide executives and chairpersons through this challenge. If we read the signals right, Tyson Food is attempting to communicate in a legal and ethical manner, but there appears to be a failure to listen by Pilgrim’s Pride.

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Ah February, Augustus and Julius liked it so much they took some for themselves. Možná ne. “Wisdom is knowing which action to take and when to take that action.”  The Teacher, 3rd Century BC “One of the most important times to communicate intentions is when planning a price increase.”  Nagle and Holden, Pricing Strategy “I…

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