April Showers Rain … Rein … Reign … Recovery Expectations Rain … Rein … Reign … Brand value and stock value are correlated. Entrepreneurs that refuse to wring their hands and moan over the depressing state of business invest in marketing and create opportunities today. Insanity lies at the point of trying to do the…

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If you want to see the winners and losers in the current economic downturn, look closely at the 2008 brand valuation numbers produced jointly by Interbrand and Business Week Magazine. Companies suffering on the stock exchange are also taking a beating the calculated value of their brands. Those in distressed industries that are holding their own in sales and profits are likewise holding their own in brand value. New growth companies are picking up the slack and are moving into ever higher positions on the brand valuation scale.

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The funny thing about recessions is that only after you’ve been in one do you realize that it began nearly a year before. The same thing happens when you come out of it. Usually at the most depressing time, the subtle turnaround begins and six to nine months later the, the economic experts will announce the recovery has been here for nearly a year. Like the cliché – it’s darkest before the dawn.

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MEET WILL BANTER Meet Will Banter: networker extraordinaire, pay-it-forward specialist, Social Media rock star and purveyor of good karma.  Will is the Chief Executive Officer and Senior Relationship Architect of Banter Connections.  He is also the linchpin of The Handshake Club, a prominent Social Media and networking platform that, according to Will, “fosters network building…

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