Archive for September 2009
Social Media by David Dalka
MediaTrust: At Affiliate Summit East, we met David Dalka, a provider of web analytics marketing management consulting services. David talked about how companies can better use things like social media to enact real change to their bottom line. http://blog.mediatrust.com/2009/09/relevantly-speaking-090909/
Read MoreSocial Media by David Dalka
http://blog.mediatrust.com/2009/09/relevantly-speaking-090909/ MediaTrust: At Affiliate Summit East, we met David Dalka, a provider of web analytics marketing management consulting services. David talked about how companies can better use things like social media to enact real change to their bottom line.
Read MoreGlobal Marketers Unclear About Obama’s Direction
Global marketers looking for direction from the Obama Administration will have to wait a little longer. There are no clear signals as to whether Obama will embrace free trade, like his immediate predecessors, or revert to a more protectionist policy, favored by one of his primary bases of support.
Read MoreTop 6 – September 2009
All boats rise in during high tides, but you get to see who was naked when the water recedes. Don’t judge the words, judge the actions. Nobody really knows what direction Obama will take in U.S. trade policy. It is still “wait and see” as the president tackles other issues. No one product nor price…
Read MoreStarbucks Price Action: Bloggers Respond Negatively, Will Customers Also?
In late August, Starbucks (SBUX) raised their prices on several more complex beverages while lowering them for more basic drinks. Responses from bloggers have been overwhelming negative. Did Starbucks misjudge their pricing power or are the pundits punching thin air?
Read MoreSOCIAL MEDIA FOR THE C-SUITE
The Social Media tsunami has spawned a veritable army of evangelists, strategists, consultants, and would-be entrepreneurs in the fight for the Internet marketing dollar. They are marching to a subtle yet driving hymn of information overload, promising ROI, search engine domination and profitability at every turn. In the distance, tweeting, once faint, can be heard. The most ambitious of these soldiers, with laptops ablaze, have set their sights on the C-suite.
Read MoreEpilogue: New Chapter on Pilgrim’s Pride?
In September of 2009, JBS SA, a Brazilian beef giant, indicated intentions to purchase Pilgrim’s Pride Corp. Perhaps this will write a new chapter on Pilgrim’s Pride.
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