What do International Harvester, Fisher Body, Howard Johnson’s, E.F. Hutton, Mr. Donut, Statler Hotels, McCall’s and Marshall Field’s have in common? They are all magical brands of the past that sit on the junk heap of dead brands. Like products and product categories, brands follow a life cycle and eventually decline into oblivion. However, in some cases death may not be permanent and resurrection may be possible.

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MediaTrust:  At Affiliate Summit East, we met David Dalka, a provider of web analytics marketing management consulting services. David talked about how companies can better use things like social media to enact real change to their bottom line. http://blog.mediatrust.com/2009/09/relevantly-speaking-090909/

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http://blog.mediatrust.com/2009/09/relevantly-speaking-090909/ MediaTrust: At Affiliate Summit East, we met David Dalka, a provider of web analytics marketing management consulting services. David talked about how companies can better use things like social media to enact real change to their bottom line.

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Global marketers looking for direction from the Obama Administration will have to wait a little longer. There are no clear signals as to whether Obama will embrace free trade, like his immediate predecessors, or revert to a more protectionist policy, favored by one of his primary bases of support.

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All boats rise in during high tides, but you get to see who was naked when the water recedes. Don’t judge the words, judge the actions. Nobody really knows what direction Obama will take in U.S. trade policy. It is still “wait and see” as the president tackles other issues. No one product nor price…

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The Social Media tsunami has spawned a veritable army of evangelists, strategists, consultants, and would-be entrepreneurs in the fight for the Internet marketing dollar. They are marching to a subtle yet driving hymn of information overload, promising ROI, search engine domination and profitability at every turn. In the distance, tweeting, once faint, can be heard. The most ambitious of these soldiers, with laptops ablaze, have set their sights on the C-suite.

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All competitive advantage comes from doing something different, where the outcome of that something different is something a customer desires. The recent recession was hopefully the worst we will see in our lifetime. If you haven’t noticed, we are in a post-recession economy. This post-recession economy isn’t like the pre-recession economy. Things have changed. Buyer…

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