Archive for 2010
Top 6 – December 2010
St. Nicholas Day is coming …. anděl nebo čert? Google came from nowhere to being a global standard in just 10 years. Disruption happens. AT&T went from a top 10 brand to obscurity in just 10 years. No one ever expects the Spanish Inquisition. As a market grows, so too will the variety of products…
Read MoreStory of the 2000-2010 Decade Told By Brand Values
The turbulent decade that is about to end can best be seen in the values and ranking of brands through the 10 year period. While most brands continue to hold their rankings in the annual Business Week/Interbrand annual ratings, there have been some notable exceptions and these newcomers and departers tell the story of the decade.
Read MoreAT&T and Verizon Mobile Data: A Product Category Maturing
In the past six months, both AT&T (NYSE:T) and Verizon (NYSE:VZ) have altered their mobile data service price structures. First, they added a metered fee based on the megabytes of traffic. Now, Verizon is considering a price structure based on the speed of traffic provided. With all these new forms of charges, some have feared customer backlash: defection, brand betrayal, and a public relations nightmare. Yet they needn’t worry much. Both these titans are in well traversed territory.
Read MoreDavid Dalka
Wiglaf Journal emerging media editor David Dalka just capped off a busy month! David spoke on a panel, “Selling Search to the C-suite” at Search Engine Strategies Chicago, keynoting at Internet Hungary conference and keynoting at the Total Marketing CMO Forum in Dubai. David was also interviewed by Peter Clayton on Total Picture Radio, Congrats…
Read MoreLeading with Price Will Kill Your Advertising, Branded Offers, and Ultimately Your Company
Nowhere in marketing today do emotions run hotter than when it comes to the role of (low) prices highlighted in advertising. Only it’s a bad idea to lead with price in advertising.
Read MoreThe Rewards of Trying to Be Different
In my research, what I learned was that despite the fact that most companies are committed to the concept of differentiation, at any given moment they are also intensely aware of what their competitors are doing, and it is this competitive vigilance that ultimately pushed them down a path of conformity.” Youngme Moon, HBS Professor and author of “Different: Escaping the Competitive Herd”
Read MoreTop 6 – November 2010
“There are three potentially successful generic strategic approaches to outperforming other firms in an industry: 1 Overall Cost Leadership; 2. Differentiation; 3 Focus.” Michael Porter One of those strategies is inherently precarious due to excessive market myopias: Overall Cost Leadership. Tim J. Smith It’s a bad idea to lead with price in advertising A cost-based…
Read MoreIntel Lends Support to Achronix Against Xilinx and Altera in the FPGA Industry. Excess Competition or the Rule of 3?
In October of 2010, Intel Corp. took an unexpected move by granting Achronix Semiconductor Corp. access to its most advanced foundry to produce field programmable gate array (FPGA) chips. Xilinx Inc. and Altera Corp. currently dominate the FPGA industry. How serious of a threat is Intel’s move to the historic industry cohorts? More specifically, will this move harm industry profits as competition heats up? And, how should executives and investors react?
Read MoreRethinking Cost and Price
Most of us accept that if we go to a convenience store to buy groceries late at night, the price of many of the items will be more than if we bought them at a major grocery chain during regular hours. Yet when it comes to operating our businesses, many of us are not convinced that cost has no bearing on price.
Read MoreTop 6 – October 2010
“Strategy is about defining what you won’t do more than what you will do” Michael Porter Prospect: Who is in the market, who is out? Of those in, who is buying? Pre approach: Do your research prior to the first moment of truth Approach: How will you add value to the prospect? Communicate your value.…
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