“Strategy is about defining what you won’t do more than what you will do” Michael Porter Prospect: Who is in the market, who is out? Of those in, who is buying? Pre approach: Do your research prior to the first moment of truth Approach: How will you add value to the prospect? Communicate your value.…Read More
Activate Dormant Customers Through Strategic Discounting In today’s erratic economy, the key to growing your business involves activating dormant customers by using strategic discounts. By “dormant,” I mean customers who are interested in your product or service, but have refrained from purchasing due to price. The “art of discounting” involves offering lower prices to attract…Read More
Since its launch in 2008, Groupon has generated a storm interest. Positively featured in numerous news articles, news broadcasts, and even a few academic postings, but not every business working with Groupon reports satisfaction. Some are complaining of high expenses that brought few new customers.
So which is Groupon: goldmine, tar pit, or some niche in between?Read More
The current economic environment has turned the tables on many heretofore established executives. Many are being forced to do something that never thought they would ever do again – look for job.Read More
How LinkedIn has gained entry to the hallowed halls of corporate America isn’t so much the question but, rather, why has it taken so long?Read More