Somehow “slanina” just isn’t as exciting as BACON! Products are bought because they meet a need. If you’re going to try the shotgun approach, make sure you know how to curtail your losses quickly, reload, and correct from the past mistake. “You eat eggs, you drink milk, you get a loaf of bread, and you…

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Harvard Business School Prof. Clay Christensen notes the extreme difficulty in creating successful new products. Each year approximately 30,000 new consumer products enter the marketplace and 95 percent of them fail. How then can product developers find that needle in the haystack?

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