May, 2011 | The Wiglaf Journal

Top 6 – May 2011

By Tim J. Smith, PhD | May 17, 2011

Somehow “slanina” just isn’t as exciting as BACON! Products are bought because they meet a need. If you’re going to try the shotgun approach, make sure you know how to curtail your losses quickly, reload, and correct from the past mistake. “You eat eggs, you drink milk, you get a loaf of bread, and you…

Getting Pricing Right: Pope Treads where Pilgrim Didn’t

By Tim J. Smith, PhD | May 17, 2011

C. Larry Pope, CEO of Smithfield Foods, Inc. has frankly told the market to expect rising pork prices to keep rising. We have seen protein producers fail in price management before, so should we believe him? This time, I believe they got the message.

Are You Ready for ‘Milkshake Marketing?’

By James T. Berger | May 17, 2011

Harvard Business School Prof. Clay Christensen notes the extreme difficulty in creating successful new products. Each year approximately 30,000 new consumer products enter the marketplace and 95 percent of them fail. How then can product developers find that needle in the haystack?