In America, we teach our kids how markets work at a very early age. It’s called Halloween. Pricing vs. Sales – “Can we all get along?” Rodney King, 1 May 1992. Arrogance is an STD (socially transmitted disorder) – very contagious and deadly. If you only talk to purchasing agents, you aren’t in sales. You’re…

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In a marketing blunder that rivals Coca Cola’s (temporary) abandonment of its original formula in favor of the sweeter “New Coke,” Netflix (NFLX), despite its incredible success and customer affection, decided to raise its prices 60 percent. Stock tumbled 19 percent. One million customers instantly abandoned Netflix. Was this incredible greed, stupidity or just plain ignorance?

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