Progress can’t make itself. Make it. If you want to win, you have to be in the game. Who is your target market? What do they need? What is your distinctive competency in delivering to those needs? How will you communicate this to your target market? Being hardworking or smart isn’t good enough. I have…

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What do Eastman Kodak, Sears Roebucks, K-Mart and American Airlines have in common?  They are all U.S. corporate icons on the verge of implosion and each one of these likely failures is through a fault of corporate marketing management.  The rules for marketing are pretty simple.  So what is “marketing?”

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