Archive for March 2012
Top 6 – March 2012
Giving up is living suicide. I choose life. The responsibility for ensuring your customers care about your differential value is yours. The big picture in marketing today is that we have highly sophisticated customers who have vast quantities of information at their fingertips. You don’t fool smart customers by spinning falsehoods. We are all servants…
Read MoreRevenues Gained by Service Fees Undermines Relationship Marketing Goals
Are irritating fees undermining marketers’ hope for establishing relationships with consumers and creating “customers for life.” Read on…
Read MorePricing Strategy Defined in Three Questions
There are three key questions that must be asked for every pricing problem. Each must be asked from the customer’s perspective, not your own. Number 1: What is the alternative? Number 2: Are you better or worse? And Number 3: Why should I expletive care?
Read MoreIt’s My Own Damn Fault
The question some suppliers constantly ask is “How did we get into a situation where the only thing that seems to matter to our customers is price?” It’s an important question, and one where the unfortunate answer often is, in the words of Jimmy Buffett, “It’s my own damn fault”.
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