“Taking a defensive position can, at best, only limit losses. And we need gains.” Peter Drucker, HBR, (1961). Core values drives performance.  What do you value? “For every action, there is an equal and opposite reaction.”  What reaction do you want from customers? Creative destruction happens.  Which will you play:  lead or catch-up. “A body…

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Is the next level in sales where the true sales athlete are able to transfer the contagion of their strong belief and passion in what they are selling to their customer; so much so that like a fallen tree in a raging river the customer will be compelled to move along with them?

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