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SALES, MARKETING, AND ENTREPRENEURIAL WRITING BY WIGLAF PRICING

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Archive for May 2013

‘Shark Tank’ Offers Valuable Insight into Marketing, Entrepreneurship

By James T. Berger | May 30, 2013 | 0

Many budding entrepreneurs are filled with “ideas.” Of course, ideas are the germ of innovation, but an idea without a plan to make money is useless. I have often told my students, the difference between an idea and a profit-making business is the difference between an amoeba and a human being.

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Economic Price Optimization Part 5: Useful, Not Perfect

By Tim J. Smith, PhD | May 30, 2013 | 1

Since childhood, we have heard about economics. Now that we are adults with jobs, it seems like using an economics for pricing would be wise. But, as grown-ups, we also know that things are never as simple as they appeared when we were kids.

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