Archive for September 2013
Top 6 – September 2013
“You can’t ‘manage’ a crowd – or a community – through transactional exchanges or economic incentives. You need something stronger: shared purpose.” Nilofer Merchant, “When TED Lost Control of Its Crowd”, HBR, April 2013, p 82. Game-changing entrepreneurs co-create a future with that mutually benefits the co-creators. Game-changing entrepreneurs set goals based upon the means…
Read MoreWho Should Control Pricing? Sales, Marketing, or Finance?
Who should oversee pricing decisions? Marketing? Sales? Finance? Research by Homburg, Jensen, and Hahn showed it was none of them, all of them, and it depends.
Read MoreThe Taste of Crow: Facebook’s Incredible Profitability Surge
Like many marketing professionals, I was highly skeptical when Facebook did its Initial Public Offering about a year ago. My feeling was that Facebook had no clear-cut business model that would lead to sustainable profits and earnings. How wrong one can be!
Read MoreDiscount the Parts or the Whole?
When selling things that go together, should the company offer discounts on the individual parts or the whole shebang? Sourav Ray, Charles A. Wood, and Paul R. Messinger examined these questions across 650,000 daily price listings and through customer and manager surveys in a recent Journal of Marketing article. Their results have broad price-management implications.
Read More