Archive for November 2013
Top 6 – November 2013
Tragedy to laughter in one word (read aloud with increasing speed): Yuck. Yuck yuck. …. Yuck yuck yuck yuck yuck yuck yuck yuck. It is the smart marketer today who will recognize key segmentation opportunities and use this important principle to create and develop new markets and profits. Owning a brand that other people recognize…
Read MorePricing for Consumption Economics
SaaS, DaaS, IaaS, and other “X-as-a-Service” business models are proven market disruptors in information technology industries. Executives at enterprise IT solution providers are creating, adapting, or adjusting to competitors’ XaaS business models. But successfully implementing an XaaS business model requires a new approach to both pricing and revenue capture for IT services. What is that new approach?
Read MoreConsumer Market Segmentation 101
Why did market segmentation arise? How did it evolve to today’s Social Media? What are the key properties of well composed market segments? How are segments broadly defined in consumer markets? Read as Jim reviews this important principal of defining market strategies
Read MoreThe Art of Price Discrimination – can Ayn Rand teach us a lesson in pricing?
In traditional sense “discrimination” is a word with a negative connotation. However, in the pricing context, by discrimination I mean that I will make some customers pay more and some customers pay less for the same product. However that is pure discrimination and by no means an art. Discrimination becomes an art only when all the subjects concerned accept the price they pay without a grudge.
Read MoreIs Apple the Louis Vuitton of Technology?
Apple recently announced that the new iPad mini will be priced slightly higher than the current iPad mini, while the price of the original iPad will remain the same. Is Apple making itself less competitive in the wake of the release and lowered prices of its competitors’ tablets or is Apple maintaining a luxury brand image by keeping its prices above the market?
Read MorePricing Strategy Reviewed in JRPM
Pricing Strategy: Setting Price Levels, Managing Price Discounts, and Establishing Price Structures by Tim J. Smith, PhD has been reviewed in September 2013 issue of the Journal of Revenue and Pricing Management by Sarah Keast, Lecturer in Economics, Plymouth Graduate School of Management and Plymouth Business School, UK. In her words, “Tim Smith successfully combines the theories and methods from marketing, economics, strategy, and decision making in one very accessible text on the strategies and methods of price setting.” Thank you Sarah Keast and JRPM. It is an honor.
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