Hats & Messy Hair. Wintertime in the northern hemisphere: Little kids don’t care about the hair, maybe we shouldn’t either. You can’t be all things to all people. Just ‘cause they say it matters doesn’t mean it matters. Your most important asset is your time. Food on the table. Roof over the house. People who…Read More
Does value-based pricing work in highly competitive environments, even retail environments? When competitive discounting happens, like Black Friday, does the concept loose meaning? Let’s take a look.Read More
After the initial sales growth, the new product suddenly finds itself facing a plateau in sales growth. So the natural question to ask is what are we doing wrong? Did we set a price too high? Should we lower our prices? Fortunately there are strategies for such situations.Read More
Marketing plan for legalized recreational marijuana?
This is hardly a far-fetched idea. The states of Colorado and Washington legalized pot in 2012 and in the most recent election Alaska, Oregon and the District of Columbia have followed suit. So here we have a new growth industry falling into the laps of entrepreneurs.
Remember when T Swift pulled her albums off of Spotify?! The horror! Deciding to go against the grain, Swift made a decision that could have potentially angered her fans and cost her big time but what happened was magical.Read More
Team building and leadership have some roots in Machiavelli. If they are not following, you are not leading. At some point, team members must either be on-board with the plan, accepting of the plan, or off the team if you are to remain as a leader. If they don’t believe your facts and see your…Read More
Value-based pricing aims to price offerings according to the value customers’ associate with the offering in comparison to its alternatives. This is a pretty well accepted definition of the concept. Pretty well, but not completely, for this definition leaves out a word most people want to associate with every pricing concept: cost. To not explicitly include…Read More
Not all believe the market will adopt of Apple Pay. Read the academic reasons why Apply Pay falls short of a sure bet.Read More
You charge a higher price for a more reliable product if reliability is perceived as a benefit by the customer. But how do we to make a customer perceive reliability as a benefit?Read More
The group Georgette Sand is taking a stand against price discrimination directed at female consumers. How do I, a woman and a pricing professional, respond to gender based price discrimination?Read More