Hats & Messy Hair. Wintertime in the northern hemisphere: Little kids don’t care about the hair, maybe we shouldn’t either. You can’t be all things to all people. Just ‘cause they say it matters doesn’t mean it matters. Your most important asset is your time. Food on the table. Roof over the house. People who…Read More
Does value-based pricing work in highly competitive environments, even retail environments? When competitive discounting happens, like Black Friday, does the concept loose meaning? Let’s take a look.Read More
After the initial sales growth, the new product suddenly finds itself facing a plateau in sales growth. So the natural question to ask is what are we doing wrong? Did we set a price too high? Should we lower our prices? Fortunately there are strategies for such situations.Read More
Marketing plan for legalized recreational marijuana?
This is hardly a far-fetched idea. The states of Colorado and Washington legalized pot in 2012 and in the most recent election Alaska, Oregon and the District of Columbia have followed suit. So here we have a new growth industry falling into the laps of entrepreneurs.
Remember when T Swift pulled her albums off of Spotify?! The horror! Deciding to go against the grain, Swift made a decision that could have potentially angered her fans and cost her big time but what happened was magical.Read More