“The dollar .DXY dropped more than half a percent against a basket of major currencies even after Obama denied a Bloomberg report, citing an unnamed French official, that he had called the strong dollar “a problem” in conversation at the Group of Seven (G7) summit in Germany.” Reuters What happens in someone else’s backyard, sometimes becomes your…

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In terms of market segmentation alignment, different customers receive different benefits (perceived or real) from the same or similar product. This drives variation in willingness to pay. One goal in improving a price structure is to improve the match between the willingness to pay and the price extracted. It is a form of price segmentation.

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Value-based pricing talks about pricing based on whether a product provides more or less perceived value with respect to the next best alternative. In the case of professional services however there is a slight difference — since there is the “human touch” involved we can’t be sure whether the next best alternative is a true alternative at all.

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