Not that I can or am stating that everything Sony did was perfect. And I am definitely not stating that everyone will find Sony’s design tradeoffs to result in a good offering. But they did define their target market and product design requirements in such a manner broadly appearing to be compatible with a highly successful product, launch.

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“Most [business scholars] would agree that our primary duties include teaching our students and generating new knowledge in our research,” writes Toffel. “But the lack of practical relevance of much of our research might suggest that few of us also have the ambition to improve the decisions of the managers and policymakers whose actions we study.”

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From the Mountain Dew ‘Puppy Baby Monkey’ to Allstate Insurance and their beat up actor personifying a claim, right down to the Budweiser Frogs, the cast of characters making up a pseudo hall of fame for niche commercial campaigns could be growing at a rate that exceeds that of their intended revenue.

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