Archive for 2016
Nicholas Woodman: Learning in Business is the Ultimate Action Sport
I suspect Mr. Woodman believed that the GoPro could become the hot item for the holiday season. But $400 seemed a bit high for the average consumer. Why not drop it? If the price was lower, then more people may buy it, and GoPro may become a consumer product giant. Perhaps it could join the leagues of Apple, Cannon, and Sony?
Read MoreFive Pricing Best Practices for Organizations
Dedication to understanding its customers makes a company more knowledgeable about the competitive landscape and better equipped to anticipate changing conditions. The entire company feels less insular and more connected to its existential purpose: serving customer needs profitably.
Read MoreA Puzzlement – Why So Many Women Voted for Trump
After so many derogatory remarks, the release of the hidden video tape and most importantly the opportunity of the election of the first American woman as President, why did so many women abandon Clinton in favor of Trump?
Read MoreWill PlayStation VR Succeed?
Not that I can or am stating that everything Sony did was perfect. And I am definitely not stating that everyone will find Sony’s design tradeoffs to result in a good offering. But they did define their target market and product design requirements in such a manner broadly appearing to be compatible with a highly successful product, launch.
Read MoreColombian Coffee and Flowers – How the Best Gets Exported
Colombians are correctly proud of their coffee and flowers, but at first it came as a surprise that Colombia may not always be the best place to buy Colombian agricultural goods. Much of their optimal produce is destined for export.
Read MoreTrump Will Be Forced to Reposition His Brand Post-Election
As for his real estate properties, my advice would be to divest himself of all his upscale properties. The cash infusion this would generate would encourage Trump to develop a large chain of medium-priced hotels in smaller markets. They would cater to the Trump voting bloc, and could also be very profitable.
Read MorePricing Done Right – Events and Press Roundup
September was an important month with the success of Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies. Check out some of the celebration and press below, and don’t forget to pick up your own copy!
Read MorePrice Transparency VS Pricing Transparency
For Amazon Web Services (AWS), on the other hand, while your final price depends on your usage, the pricing is transparent down to the hour. While you may not know the amount due ahead of time, you know exactly how they will arrive at that number.
Read MoreThe Academic Research Disconnect
“Most [business scholars] would agree that our primary duties include teaching our students and generating new knowledge in our research,” writes Toffel. “But the lack of practical relevance of much of our research might suggest that few of us also have the ambition to improve the decisions of the managers and policymakers whose actions we study.”
Read MoreAdvertising’s Funny Balancing Act
From the Mountain Dew ‘Puppy Baby Monkey’ to Allstate Insurance and their beat up actor personifying a claim, right down to the Budweiser Frogs, the cast of characters making up a pseudo hall of fame for niche commercial campaigns could be growing at a rate that exceeds that of their intended revenue.
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