Archives

unsplash default post photo-350px

Mobile Telephony and Computing: Moving Down the Product Lifecycle

By Tim J. Smith, PhD May 29, 2002

At the Mobile Wednesday event last week, the speakers approached at mobile telephony and computing with distinctly different viewpoints yet both were…

More
unsplash default post photo-350px

Advanced Computing, Part 2: Markets and Cash

By Tim J. Smith, PhD May 23, 2002

If there is anything this economic downturn has taught me, it is the importance of cash. Businesses rush to cash opportunities and…

More
unsplash default post photo-350px

Advanced Computing, Part 1: Markets and Skill Sets

By Tim J. Smith, PhD May 22, 2002

For years, the major advance of corporate computing has been the dissemination of OO programming or ERD and relational databases. When it…

More
unsplash default post photo-350px

Customer Lifecycles

By Tim J. Smith, PhD May 13, 2002

Much to their detriment, many businesses in B2B markets consider issues of consumer buying behavior theory irrelevant. While much of customer lifecycle…

More
unsplash default post photo-350px

More on Website Design

By Tim J. Smith, PhD May 7, 2002

While some design firms produce nice looking sites using Flash, these same techniques force limitations that call their value into doubt. Specifically,…

More
unsplash default post photo-350px

Texture of a Site – Norman Inc.

By Tim J. Smith, PhD May 1, 2002

Websites are an evolving creature. Initially, they were simple informational sites. They contained gobs of content describing the corporate venture, the principals,…

More
unsplash default post photo-350px

Advertising, Part 2: Wheres & Hows

By Tim J. Smith, PhD April 25, 2002

My last article clarified the economics and effectiveness of advertising in raising brand awareness and familiarity. Because small businesses often initially limit…

More
unsplash default post photo-350px

Advertising, Part 1: Packaging Audiences and Marketing Investing

By Tim J. Smith, PhD April 24, 2002

A business school professor enters the classroom on the first day and asks the class: “What is NBC in the business of…

More
unsplash default post photo-350px

Marketing Portfolio Management in New Ventures

By Tim J. Smith, PhD April 23, 2002

The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio…

More
unsplash default post photo-350px

Trade Shows, Part 3: Maximize the Impact

By Tim J. Smith, PhD April 19, 2002

In the second article of this series, we explored a model to show the value of trade shows. While our model demonstrated…

More