Featured Article

Profit Bridge diagram - improving profits through pricing - from Tim J. Smith, PhD

B2B and B2C Ecommerce Trends Witnessed at Internet Retailer 2016

By David Dalka August 3, 2016

Adrienne Hartman, Director of Ecommerce & Customer Insights at J.J. Keller & Associates talked about how B2B Ecommerce cannot be solved only by software alone. (I agree with her) She also talked about using Google Manufacturing Center. She encourages you to ask, “How well can buyers use your site?” It is clear that her words come from an employee of an organization with a strong culture.

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In This Issue

Pricing and price sensitivity in the post-coronavirus economy

Looking Back at 2020 and Forward to 2021

By Nathan L. Phipps January 18, 2021

Earlier this month, our friends at Pricefx asked me to contribute to an upcoming article about how the events of 2020 have…

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Marketers Have Too Much Data And Too Little Knowledge

By James T. Berger January 18, 2021

“Data” is a commodity. It is everywhere, and anyone with access to a computer that’s connected to the Internet can acquire all…

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Holiday pricing: are gift baskets overpriced?

Overpriced Gift Baskets

By Tim J. Smith, PhD December 18, 2020

It’s gift giving time in much of the western world.  Whether Hanukkah or Christmas, people are out shopping for the appropriate gift.…

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Holiday Shopping in 2020: Don’t Expect a Big Discount

Holiday Shopping in 2020: Don’t Expect a Big Discount

By Nathan L. Phipps December 18, 2020

The COVID-19 pandemic has upended nearly every corner of our economy in 2020, twisting the once familiar into strange mutations. Retail has…

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