Featured Article

Evolving Product Strategy in a Growing Industry

By Tim J. Smith, PhD January 30, 2019

Between the highest- and the lowest-priced products, other products will be positioned. A plethora of product positions in price and benefits should be considered the norm as an industry moves from introduction, through growth, and into maturity.

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In This Issue

Packaging Corporation of America Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

Packaging Corporation of America, a containerboard and corrugated packaging company, had a negative FY 2023 following a bumper 2022 yet showed three-year…

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Synopsys Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

Synopsys, an electronic design automation (EDA), design intellectual property, and software integrity provider to the semiconductor industry, had a positive Q1 2024.…

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WM Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

WM (nee Waste Management), a waste collection, recycling, and disposal company, had a positive FY 2023. Revenue rose 4% to $20.4 billion…

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Colgate-Palmolive Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD March 15, 2024

Colgate-Palmolive Company, a toothpaste and dish soap to pet food consumer product company, had a positive FY 2023. Revenue rose 8.3% to…

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