Archives tagged: retail

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2006: The Pricing Year in Review

By Tim J. Smith, PhD January 1, 2007

2006 was a year where Pricing possibly became a bit more transparent. It was a great year to pick up and read…

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Can You Have the Highest Price and the Largest Market Share?

By Tim J. Smith, PhD January 1, 2007

In the coming months, both Symantec and Microsoft are scheduled to release new products aimed at improving computer security. Symantec’s Norton 360…

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GM May Be Learning Price Discipline
Growing Margins While Lowering Prices by Tilting the Price Waterfall Vector

By Tim J. Smith, PhD December 1, 2006

When a marketer wants to signify that they are selling a high quality item, they can raise the price. This tactic of…

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Integrated Marketing Environment Putting New Pressure on Sales Management

By James T. Berger September 1, 2006

When the integrated marketing communications movement took hold about a decade ago the main benefit appeared to be the opportunity to put…

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Fractional Ownership: The Renaissance of TimeShare

By Tim J. Smith, PhD July 1, 2006

In the December 2005 edition of this journal, I wrote about some of the developments and milestones that were witnessed in The…

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In Bringing Products to Market, Speed is of the Essence

By James T. Berger June 1, 2006

The cover article in the March 27, 2006, BUSINESS WEEK, provides excellent insight for small-to-medium-size businesses seeking to streamline production and distribution…

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Want To Be a Winner? Play Hardball

By James T. Berger May 1, 2006

When it comes to competitive advantage, “playing hardball is not an option, it is a requirement for winning,” according to George Stalk…

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Underdogs Achieve When Strategy Aligns with Market Needs

By Tim J. Smith, PhD March 1, 2006

It is natural to expect that those who won in prior battles will continue to win in future ones, but underdogs can…

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2005: The Pricing Year in Review

By Tim J. Smith, PhD December 5, 2005

As the New Year approaches, and “slow news days” become more common, it is customary for journalists and broadcasters to do their…

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Profiting with Yield Pricing

By James T. Berger December 5, 2005

Increasing numbers of companies are taking elements of “yield pricing” or “yield management,” a pricing strategy originally developed for perishable service sector…

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