Archives tagged: retail
Retailers and distributors can’t do value-based pricing for one simple reason: too many products.More
What makes a first-time buyer select a specific packaged good brand or product from all the other products on the supermarket shelf or Webpage?More
Marketing plan for legalized recreational marijuana?
This is hardly a far-fetched idea. The states of Colorado and Washington legalized pot in 2012 and in the most recent election Alaska, Oregon and the District of Columbia have followed suit. So here we have a new growth industry falling into the laps of entrepreneurs.
New research from Stanford Graduate School of Business Prof. Kathryn Shaw sheds new light on the age-old question of whether entrepreneurs are “born” or “made.” The answer: entrepreneurs are “made” NOT “born.”More
We all want to hire, or work on, talented teams. But how much time and resources should we devote to bringing in “star”-level talent?More
With many large online retailers using algorithms to manage pricing, we see items change their prices multiple times over the course of a month, week, or even in one single day! Are these constant price changes good for consumers, or are they ultimately confusing, or harmful? Are they signaling us to buy? Are constant price changes communicating to consumers that these items are less valuable?More