Archives tagged: retail
Retailers and distributors can’t do value-based pricing for one simple reason: too many products.
More After a firm adopts value based selling it comes face to face with the next big challenge: How to manage the process of value based selling?
More What makes a first-time buyer select a specific packaged good brand or product from all the other products on the supermarket shelf or Webpage?
More Does value-based pricing work in highly competitive environments, even retail environments? When competitive discounting happens, like Black Friday, does the concept loose meaning? Let’s take a look.
More Marketing plan for legalized recreational marijuana?
This is hardly a far-fetched idea. The states of Colorado and Washington legalized pot in 2012 and in the most recent election Alaska, Oregon and the District of Columbia have followed suit. So here we have a new growth industry falling into the laps of entrepreneurs.
Not all believe the market will adopt of Apple Pay. Read the academic reasons why Apply Pay falls short of a sure bet.
More New research from Stanford Graduate School of Business Prof. Kathryn Shaw sheds new light on the age-old question of whether entrepreneurs are “born” or “made.” The answer: entrepreneurs are “made” NOT “born.”
More We all want to hire, or work on, talented teams. But how much time and resources should we devote to bringing in “star”-level talent?
More Having a skilled, intelligent team that isn’t afraid to innovate against the grain is a thing that a great many firms either desire or value highly. So why did that work out so badly for J.C. Penney?
More With many large online retailers using algorithms to manage pricing, we see items change their prices multiple times over the course of a month, week, or even in one single day! Are these constant price changes good for consumers, or are they ultimately confusing, or harmful? Are they signaling us to buy? Are constant price changes communicating to consumers that these items are less valuable?
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