Archives tagged: retail
Firmographics are descriptive attributes of firms that can be used to aggregate individual firms into meaningful market segments. In an analogy, firmographics are to businesses and organizations what demographics are to people. Firmographics describe businesses, non-profits, and governmental entities.
More Thales SA and Panasonic Corp. have recently begun marketing Wi-Fi-enabled iPad in-flight entertainment systems alongside traditional wired and seatback entertainment systems. Does handing out iPads to passengers and going Wi-Fi make sense for other airlines or is this a frivolous luxury for the elite that commoners will never see? A modeling of the Exchange Value can determine.
More After engaging in a brief conversation on “promotional pricing” with a business operations executive at a global manufacturer in consumer goods industry, I was inspired to address some misconceptions discussed and provide further insight on how firms in the B2B space implement profit-enhancing promotional pricing tactics. First of all, promotional pricing should be viewed as a means to price segment according to consumers’ willingness to pay, not as a pure promotional strategy. Case in point, consider Remington Arm’s Promotion of Nitro-Steel Load.
More J.C. Penney’s retail makeover spearheaded by CEO Ron Johnson is remarkably similar to another dramatic — and highly successful — initiative taken in another era. Consider the 1957 challenge and change.
More The troubled economy of the past several years has challenged – and weakened – many businesses around the world. Although business leaders can’t manage the myriad external factors that impact their organization, they can take advantage of wounded competition through solid strategies.
More Charting a winning corporate strategy is rarely an easy task, and 2012 has been particularly difficult for executive decision-making. Yet difficult times do not get executives off the hook for poor performance. A case in point: Sears is floundering while Target is advancing. What is driving the significant divergence in performance between these two competitors? Is a role reversal possible in the next 18 months?
More This fall, Nike is rumored to be launching the above $300 LeBron X Nike Plus basketball shoes. What was expected to be a highly promising product launch has morphed into a management and political quagmire regarding its high price, potential violence, and target market abuse. What should Nike do?
More When Mark Zuckerberg showed up to a meeting with potential Wall Street investors wearing a hoodie sweatshirt, just before Facebook’s initial public offering in May, analysts derided the young CEO for his lack of maturity. Andrew Mason faced similar criticism for sipping a beer during a major employee meeting. With Zuckerberg as a cornerstone example, here are a few lessons we’ve learned from the minor ‘scandal’ analysts dubbed ‘Hoodiegate.’
More During the first century of its existence, the Telecom industry’s Operating model remained relatively simple and vertically integrated. Today, Heterogeneous Networks enable Customers with “seamless mobility”. How does this affect the strategy needed to compete?
More With more wireless connections than people in the US and an insatiable appetite for data-enabled applications and devices, Carriers have a huge incentive to roll out higher bandwidth 4G LTE networks – but only if they can profit simultaneously.
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