Archives tagged: Voice of Customer (VoC)

The Process for Pricing Innovation

By Tim J. Smith, PhD February 23, 2018

A good pricing decision is two-fold: One defines an aspirational list price and a commercial policy that deducts from this list price known discounts, which lead to the expected target prices by customer segment and perhaps channel.

More

Popular Tags

Amazon Apple B2B Blockbuster Bloomberg branding business strategy channel partners commercial policy communication consulting CPG culture customer loyalty ecommerce Groupon Harvard Business School iPhone LinkedIn market share MBA Microsoft Netflix Nike Nokia pricing Pricing Done Right retail Samsung tariffs Tesla Toyota transparency Uber value-based pricing Walmart