Top 6 – January 2016


Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Published January 3, 2016

“Demand for rides on New Year’s Eve increased by 250 percent between 12:01 a.m. and 12:30 a.m., up from 180 percent from last year.” —Referring to Uber, Pittsburgh Post Gazette

  1. A new year means new demands.
  2. A surge beats getting a D.U.I.
  3. Maybe there was champagne on the ride to make up for higher rates.
  4. Better to pay a surge than be sorry.
  5. Maybe Uber is trying to take care of their drivers.
  6. In 2016, they could take care of their customers too.
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About The Author

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.