Top 6 – February 2017


Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Published February 7, 2017

“YouTube said Monday that viewing of Super Bowl ads on Game Day was up 15 percent year-over-year, with 70 percent of all watch time coming from mobile devices,” Variety

  1. Most likely the only time people will wait until after commercial break to talk
  2. YouTube users collectively spent more than 350,000 hours watching Game Day ads on Super Bowl Sunday
  3. What led the pack of ads was one from Budweiser and a surprise hit from 84 Lumber, both themed around immigration
  4. Perhaps this is the time for ads to impact politics
  5. If anyone is truly watching…
  6. Or just anticipating the next predictable victory
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About The Author

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.