Top 6 – July 2017


Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Published July 19, 2017

“Shares of Morgan Stanley, which wraps up the quarterly earnings season for the big lenders, were up 2.5 percent at $46.29 in premarket trading,” Reuters

  1. The lender’s wealth management business had its best quarter in more than three years, with revenue rising 8.9 percent to $4.15 billion.
  2. The business, which the bank has been building out for a reliable income stream, generated a 25 percent pre-tax margin, in line with Chief Executive James Gorman’s stated target.
  3. Investment banking revenue jumped 25 percent to $1.53 billion as an active debt and equity capital market activities drove up underwriting fees.
  4. Morgan Stanley said equities trading, a business in which it is typically strong, rose to $2.2 billion from $2.1 billion.
  5. A sign of the times?
  6. Only time will tell.

About The Author

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.