Top 6 – June 2018


Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Published June 28, 2018

“While Google employees have successfully forced their company to publicly vow it would go easy on the cloud contracts with Defense Department, other huge tech companies have no such qualms.

Quite the reverse: a group of at least nine of them have set aside their brutal rivalries to work together in the hope of forcing the Pentagon to divvy up its $10 billion cloud to multiple vendors, Bloomberg’s Naomi Nix reports. The contract is known as the Joint Enterprise Defense Infrastructure (JEDI),” Business Insider

  1. Looks like it’s game time!
  2. What does this mean for the future of cloud innovation?
  3. Could this be the beginning of one huge tech conglomerate?
  4. Can something like this further blur the lines of Internet democracy and the government?
  5. How will Amazon fare if this band of tech companies succeeds in garnering the investment?
  6. Could this be the financial straw that breaks the tech juggernaut’s virtual back?

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About The Author

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.