Top 6 – September 2018


Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Published September 29, 2018

“After a four-year, high profile competition, rocket maker United Launch Alliance announced Thursday that it has selected the BE-4 rocket engine manufactured by Blue Origin to power its new Vulcan Centaur rocket. The new space company founded by Amazon’s Jeff Bezos defeated the most storied rocket engine manufacturer in the United States, Aerojet Rocketdyne, which is developing the AR1 engine.” Arstechnica


  1. Looks like Bezos is taking his genius into outer space
  2. Will he be able to monopolize this sect too?
  3. What does it mean for his original e-commerce venture?
  4. What will he dominate next?
  5. Life on Mars?
  6. And will there be a prime option in space?

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About The Author

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.