The conventional wisdom holds that in a competitive marketplace the seller that offers the lowest price will always beat out its competitors. When I first started teaching marketing cases to undergraduates at DePaul University, they invariably offered cutting prices as the universal solution to every marketing dilemma. So ingrained is low pricing in the customer’s…

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In terms of drama, the LCD market has pressed my adrenaline gland for the past five years. Just last month, it hit the accelerator pedal again. What follows is a case study of a failed attempt to assert price leadership. On June 15th, the Wall Street Journal reported an announcement from AU Optronics that was…

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In the December 2005 edition of this journal, I wrote about some of the developments and milestones that were witnessed in The World of Pricing in 2005. As we pass the half way point of this year, is it too early to speculate on what might be one of the most important developments for 2006?…

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Moderator, Matt McCall, Portage Venture Partners Mike Domek, CEO, TicketsNow Jason Fried, CEO, 37 Signals Lucas Roh, CEO, Hostway Hosted in Chicago by the law firm of Gardner, Carton & Douglas Matt: How did you manage to build your business without venture capital funding? Lucas: We try to keep the revenues greater than expense! (Audience…

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