Posts by: Tim J. Smith, PhD

Boeing Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD June 28, 2024

Boeing, global aerospace manufacturer, had a challenging Q1 2024. Revenue fell 7.5% to $16.6 billion but earnings before interest and taxes rose…

More

Gilead Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD June 28, 2024

Gilead, a biopharmaceutical company, had mixed Q1 2024. Revenue rose 5.3% to $6.7 billion but earnings before interest and taxes fell 350%…

More

O’Reilly Automotive Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD June 28, 2024

O’Reilly Automotive, a North American auto parts retailer, had a positive Q1 2024. Revenue rose 7.2% to $4.0 billion and earnings before…

More

Sysco Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD June 28, 2024

Sysco, a foodservice distributor, had a positive Q3 2024. Revenue rose 2.7% to $19.4 billion and earnings before interest and taxes rose…

More

Autodesk Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Autodesk, a global software firm serving arts, manufacturing, engineering, and many other industries, had a positive FY 2024. Revenue rose 10% to…

More

Delta Airlines Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Delta Airlines, a global commercial airline, had a positive Q1 2024. Revenue rose 7.8% to $13.7 billion and earnings before interest and…

More

Home Depot Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Home Depot, a retailer of home improvement tools, materials, and appliances, had a negative FY 2023. Revenue fell 3% to $153 billion…

More

Johnson & Johnson Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Johnson & Johnson, a global pharmaceutical and medical technology company, had a positive Q1 2024. Revenue rose 2.3% to $21.4 billion and…

More

Advance Auto Parts Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

Advance Auto Parts, an automotive afterparts and accessories supplier, had a challenging FY 2023. Revenue rose 1.4% to $11.2 billion yet earnings…

More

Packaging Corporation of America Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

Packaging Corporation of America, a containerboard and corrugated packaging company, had a negative FY 2023 following a bumper 2022 yet showed three-year…

More

About The Author

timjsmith
Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.