Posts by: Tim J. Smith, PhD

Pricing with Conflicting Facts

Pricing with Conflicting Facts

By Tim J. Smith, PhD September 21, 2021

Sometimes – ok, maybe often – a pricing study delivers facts that are in opposition. One measurement indicates the price should be high, while a different measurement indicates the price should be low. What should be done?

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Strategic Pricing Movements September 2021: MCR Hotels

Strategic Movements September 2021

By Tim J. Smith, PhD September 21, 2021

Campbell Soup Co. (CPB) announces price increases to counter rising steel costs, Taiwan Semiconductor Manufacturing Co. announces price increases ahead of fall negotiations, and MCR Hotels starts charging for previously free amenities.

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Pricing Graph: Why Today’s Pricing Challenges Seem Insurmountable

Why Today’s Pricing Challenges Seem Insurmountable

By Tim J. Smith, PhD August 17, 2021

Quarterly reporting season is here once again and, while many are doing well, not all companies are shining.  What four things went wrong with pricing? Why do today’s pricing challenges seem insurmountable, and how do we manage such huge swings in supply and demand?

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Strategic pricing moves August 2021: Virgin Galactic increases the costs of space flights

Strategic Movements August 2021

By Tim J. Smith, PhD August 17, 2021

Strategic pricing movements: Virgin Galactic increases prices for space flights, Sanderson Farms sells for $4.5B, Kimberly Clark and Tyson make pricing moves to offset increasing costs.

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The seven key factors for enabling a price increase to succeed

Seven Keys to Successfully Increasing Prices in 2021

By Tim J. Smith, PhD July 20, 2021

In today’s post-pandemic, rising inflation economy, most companies realize a need for a price change. If you are considering a price increase today, which you likely are, here are the seven key factors for enabling a price increase to succeed.

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How should you price consumer space flights

Strategic Movements July 2021

By Tim J. Smith, PhD July 20, 2021

Strategic pricing movements in July 2021: Procter & Gamble and General Mills announced plans to reduce discounts and selectively increase prices to offset costs, while consumer space flight providers determine pricing strategies.

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Best Practices for Executive Milestone Meetings

Wiglaf Internal Memo: Executive Milestone Meetings

By Tim J. Smith, PhD June 17, 2021

The purpose of the executive milestone meeting is to deliver the recommendations that address the key management challenge in a manner which all the key-decision makers can consume, discuss, and act upon. In this article, we provide an overall template for executing successful milestone meetings which can be adjusted to meet your specific needs.

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U.S. Labor Department reports that consumer prices are 5% higher in May 2021 over May 2020.

Strategic Movements June 2021

By Tim J. Smith, PhD June 17, 2021

Strategic pricing movements for June 2021: inflation reports consumer prices are 5% higher in May 2021 over May 2020, Campbell Soup Co. (CPB) is raising prices to offset higher costs, Ford is developing the all electric F-150 Lightening truck, corn and chicken prices are way up.

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Strategies for being effective in committees

Making Committees Work for You

By Tim J. Smith, PhD May 18, 2021

How do you get things done in a committee? We join many committees for many reasons, but generally we join them for…

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What Do Hiring Managers Look for When Hiring Pricing Professionals?

The Makings of a Pricing Professional

By Tim J. Smith, PhD April 16, 2021

The Makings of a Pricing Professional What does it take to become a pricing professional?  What do hiring managers look for in…

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About The Author

timjsmith
Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.