Posts by: Tim J. Smith, PhD

Strategies for being effective in committees

Making Committees Work for You

By Tim J. Smith, PhD May 18, 2021

How do you get things done in a committee? We join many committees for many reasons, but generally we join them for…

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What Do Hiring Managers Look for When Hiring Pricing Professionals?

The Makings of a Pricing Professional

By Tim J. Smith, PhD April 16, 2021

The Makings of a Pricing Professional What does it take to become a pricing professional?  What do hiring managers look for in…

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J.M. Smucker Co Announces 2021 Price Increases

Strategic Movements April 2021

By Tim J. Smith, PhD April 16, 2021

Price Check on Kimberly-Clark Again… Kimberly-Clark, maker of Kleenex, Cottonelle, Scott paper products, Huggies, Depends, and Kotex, plans to raise prices by…

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Carol Tomé, CEO of UPS, made the choice to focus on profits, and it is paying off

Carol Tomé Shifts the Focus

By Tim J. Smith, PhD March 19, 2021

Which do you want: Market share or profits?  Growth at all costs or profitable growth?  To be big or to be profitable?…

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CPG giant Kimberly-Clark drives growth during COVID with new product development and brand advertising

Strategic Movements March 2021

By Tim J. Smith, PhD March 19, 2021

Price Check on Procter & Gamble Household Goods IRI data indicated a growth in sales of premium products from soap and household…

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Profit Bridge diagram - improving profits through pricing - from Tim J. Smith, PhD

Measuring the Impact of Pricing Initiatives

By Tim J. Smith, PhD January 18, 2021

Pricing professionals are generally hired to accomplish a simple goal: improve profits. But how do you measure the impact of pricing on…

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Holiday pricing: are gift baskets overpriced?

Overpriced Gift Baskets

By Tim J. Smith, PhD December 18, 2020

It’s gift giving time in much of the western world.  Whether Hanukkah or Christmas, people are out shopping for the appropriate gift.…

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COVID-19 drives demand for boats according to MasterCraft Boat Holding Inc. earnings reports.

Strategic Movements: December 2020

By Tim J. Smith, PhD December 18, 2020

Photo by John McArthur on Unsplash Boeing 737 Max Price? What is the price of a new Boeing 737? It lists near…

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iPhone 12 Strategy Review

iPhone 12 Strategy Review

By Tim J. Smith, PhD November 20, 2020

“At a virtual event on Tuesday, Apple executives announced a bajillion new iPhone 12 Models,” was the first line of Joanna Stern’s…

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In Pricing What is the Deliverable?

Required Pricing Deliverable

By Tim J. Smith, PhD October 15, 2020

In pricing, what is the fundamental deliverable? What must be done? While we at Wiglaf Pricing have spent much time and effort…

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About The Author

timjsmith
Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.