Posts by: James T. Berger
How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.
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Making sense of the 2020 census for marketing: here are 3 ways that you can use census data and population analytics in your market research efforts.
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The combination of the coronavirus pandemic and a shortage of microchips has created a nightmare for both buyers and sellers of new and used automobiles. Post-Pandemic America clearly has become a rough ride for car owners.
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One of the most puzzling questions coming out of the COVID-19 pandemic relates to predicting the future of out-of-home film entertainment, i.e., movie theatres. Several dimensions define the problem – mainly, the continuing rounds of disruptive innovation that have affected the film industry.
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Brand tribalism has become so intense it can peril products that lean then “wrong” way, according to a survey done by Savings.com,…
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If you think there is nothing but bad news, you’re not wrong. A recent study encompassing 1,000 people in 17 countries (from…
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The “gig economy,” which first was popularized during the 2009 recession, has now become an even more significant fixture in our current…
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“Words. Words. Words.” –William Shakespeare, Hamlet, Act 2 Scene 2 The constantly evolving English language created 520 words in 2020, the Merriam-Webster…
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“Data” is a commodity. It is everywhere, and anyone with access to a computer that’s connected to the Internet can acquire all…
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Some of today’s most highly successful and innovative companies have resurrected an older strategic paradigm — vertical integration — and have transformed…
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