Posts by: James T. Berger
While all the effects of the coronavirus pandemic are yet to be evaluated, one thing is sure: things will never be the…
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A noted Harvard Business School marketing professor has offered his insights on how to manage an organization during a health crisis, such…
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Who would have imagined, with the huge decline in retail and shopping center sales, that independent bookstores would be thriving? According to…
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A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…
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The incredibly wealthy and competent Michael Bloomberg has defied conventional wisdom with a remarkable marketing strategy. He has begun using his huge…
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Amazon is not the only internet giant that has dealt a severe blow to brick-and-mortar retailing. Another Internet retailer, Wayfair, Inc., has…
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Rumors of the demise of retailing are highly exaggerated. In the article “Brick-and-Mortar Stores Are Making a Comeback,” author Jon McFarland Flint…
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As expected, last spring’s Supreme Court ruling, which struck down the 1992 law that banned commercial sports betting in most states, has…
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The other day my daughter told me to watch the documentary The Great Hack on Netflix. As a student and teacher of…
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“Tribalism,” that loaded word that has become a part of today’s political environment, has also entered the brand marketing world. The “tribes”…
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