Featured Article

The seven key factors for enabling a price increase to succeed

Seven Keys to Successfully Increasing Prices in 2021

By Tim J. Smith, PhD July 20, 2021

In today’s post-pandemic, rising inflation economy, most companies realize a need for a price change. If you are considering a price increase today, which you likely are, here are the seven key factors for enabling a price increase to succeed.

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In This Issue

How "The Challenger Sale" by Matthew Dixon and Brent Adamson can be applied to Pricing

How Pricing Can Support the Challenger Sale

By Nathan L. Phipps July 20, 2021

I recently read “The Challenger Sale” by Matthew Dixon and Brent Adamson, highly regarded book among those in the field of B2B sales. How can the sales principles in this book be applied to pricing?

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Pandemic and Microchip Shortage Create Turmoil for Car Sales

Pandemic and Chip Shortage Create Turmoil for Car Sales

By James T. Berger July 20, 2021

The combination of the coronavirus pandemic and a shortage of microchips has created a nightmare for both buyers and sellers of new and used automobiles. Post-Pandemic America clearly has become a rough ride for car owners.

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How should you price consumer space flights

Strategic Movements July 2021

By Tim J. Smith, PhD July 20, 2021

Strategic pricing movements in July 2021: Procter & Gamble and General Mills announced plans to reduce discounts and selectively increase prices to offset costs, while consumer space flight providers determine pricing strategies.

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Best Practices for Executive Milestone Meetings

Wiglaf Internal Memo: Executive Milestone Meetings

By Tim J. Smith, PhD June 17, 2021

The purpose of the executive milestone meeting is to deliver the recommendations that address the key management challenge in a manner which all the key-decision makers can consume, discuss, and act upon. In this article, we provide an overall template for executing successful milestone meetings which can be adjusted to meet your specific needs.

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