Featured Article

In Pricing, No Person Is an Island

By Nathan L. Phipps May 26, 2022

Pricing professionals do not do their work in isolation. In fact, I would argue that pricing professionals CANNOT do their work in isolation. Because pricing is a collaborative activity (if you are doing it effectively), you must accept that your team is essential to the pricing project. I have previously sung the praises of pricing teams. Recent experiences have impressed upon me even further that your pricing team is indispensable if you…

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In This Issue

你的商品真的需要折扣或折讓嗎,如何透過交易分析找出損失的獲利?

By Yuhung S. Shen May 26, 2022

在亞洲,我們常常會看到百貨公司或是商場進行折扣,促銷,甚至是週年慶,這些折扣理所當然的目的是吸引更多的消費者進行消費,提高公司營業額,以進一步增加獲利,但一般的商品如衣服,鞋子,包包,一年賣出成千上萬個的時候,我們如何從這些銷售數據中找出規律·,進而分析知道這些折扣的效率,我們又可以透過怎樣的分析,來找出一些可以改善我們折扣策略的規律呢?

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Strategic Movements May 2022

By Tim J. Smith, PhD May 26, 2022

Tying Arrangement at Peloton Peloton will raise its price from $39 to $44 per month for subscriptions to metrics, live-streaming and on-demand…

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Additional Fees: Customer Irritating but Profit Generating

By Tim J. Smith, PhD April 15, 2022

Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees.  What should a marketer or pricing professional think of them? Additional Fees…

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降低成本,提高價格,你選哪一個?

By Yuhung S. Shen April 15, 2022

在中國與台灣,我們會經常聽到Cost Down這個英文片語,代表的是,降低成本,背後的含義是要賺更多錢,也就是提高獲利;另一方面大家很害怕的是,漲價,因為我們認為漲價會嚇跑客戶,破壞與客戶的關係,似乎沒有好處。

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