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ADM Pricing Spine-ometer: 4 of 5 Vertebrae ADM, a global food processing and commodities trading corporation, had a banner Q3 in 2022 according to financial reports released on 25 October 2022. Revenue increased to $24.7 B for Q3 2022 from $20.3 B for the same period last year. Profits (EBIT) increased likewise to $1,230 M for Q3 2022 from $650 M for the same period last year. Management discussions state that revenues…
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最近有客戶向我諮詢了最近原物料上漲，毛利獲利下降，該如何應對，是否該調漲價格？對於餐飲業來講，食物飲品的品質在挑剔的消費者嘴裡，沒有打折的本錢。這時候應該如何進行價格的調整，應該依照成本調整嗎，應該依照競爭者調整嗎，還是用行業經驗加上直覺來調整？
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Darden Pricing Decision Spine: 1 of 5 Vertebrae Darden Restaurants recently reported a revenue increase of 6.1% was overwhelmed by higher cost…
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我們可以看到，在許多企業，以及在亞洲的企業，往往沒有定價的相關獨立部門，甚至沒有一個獨立的定價人員。我們常見的部門的分類有業務部，行銷部，生產部或產品部，財務部等等…………鮮少有機會我們看到獨立的定價或是價格策略部門。是為了什麼呢？
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Netflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…
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