Featured Article

Additional Fees: Customer Irritating but Profit Generating

By Tim J. Smith, PhD April 15, 2022

Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees.  What should a marketer or pricing professional think of them? Additional Fees are Common Additional fees are a common part of many businesses.  True, many businesses avoid them at all costs but as a consumer I find them nearly unavoidable. The financial service industry has created an entire library of fees.  Consider: Banks charge fees related to overdrafts, non-network ATM, minimum account…

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In This Issue

降低成本,提高價格,你選哪一個?

By Yuhung S. Shen April 15, 2022

在中國與台灣,我們會經常聽到Cost Down這個英文片語,代表的是,降低成本,背後的含義是要賺更多錢,也就是提高獲利;另一方面大家很害怕的是,漲價,因為我們認為漲價會嚇跑客戶,破壞與客戶的關係,似乎沒有好處。

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Strategic Movements April 2022

By Tim J. Smith, PhD April 15, 2022

  Visa & Mastercard Fee Change Visa and Mastercard are rolling out a new fee schedule that has been two years in…

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In Uncertain Times, Lean Into the Power of Pricing

By Nathan L. Phipps March 11, 2022

Things seem pretty uncertain right now. I mean, things have been uncertain during these last 2 years of our global pandemic, and…

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定價策略? 亞洲中小企業如何看待對他們而言也許陌生的管理諮詢行業?管理顧問們又能實際協助企業什麼?

By Yuhung S. Shen March 11, 2022

眾所周知,大中華區域包含中國,香港,台灣,新加坡等區域,在近30-40念之間經濟開始騰飛,所依靠的主要是以出口為主的製造業以及隨之而來的服務業等行業,由於經濟高速發展的時間以及達到穩定的時間不若歐美長久,因此對於使用管理顧問,甚至是定價策略的概念,也就相對的少,企業主為何不見得引進顧問公司呢,顧問公司又是如何可以協助到他們?

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