Featured Article

Management Pricing Concerns: Which Issues Matter?

By Nathan L. Phipps August 20, 2020

While some business people may consider pricing to just be one of the 4 Ps of marketing, pricing professionals understand just how intertwined successful pricing is with firm profitability. Any firm that is going to optimize its profitability will ultimately have to tackle some very fundamental (and very consequential) pricing questions. There are many questions to ask. What is the best metric to use for pricing (per unit, per hour, per mile,…

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In This Issue

What Skills and Training Do Pricing Professionals Need?

By Kyle T. Westra August 20, 2020

When it comes to defining the role of pricing, it can be complicated. Pricing can mean various things in various industries and…

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Trump Steals A Page of History With “Big Lie” Communications

Trump Steals A Page of History With “Big Lie” Communications

By James T. Berger August 20, 2020

Donald Trump has stolen pages from George Orwell and Nazi propagandist George Goebbels with his use of “Big Lie” communications. The “Big…

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Nikola "Green" Garbage Trucks Pricing

Strategic Movements: August 2020

By Tim J. Smith, PhD August 20, 2020

Nikola Green Garbage Trucks Pricing Republic Services is said to be buying 2,500 garbage trucks from Nikola, an electric and hydrogen fuel…

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Exploring the career trajectory and skill-set development necessary for achieving senior executive positions.

Career Talent Development

By Tim J. Smith, PhD July 16, 2020

How does a professional grow from a freshly minted college graduate into senior executive?  Yes, there are educational accomplishments and certificates one…

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