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Strategic Movements November 2022

By Tim J. Smith, PhD November 14, 2022

ADM Pricing Spine-ometer:  4 of 5 Vertebrae ADM, a global food processing and commodities trading corporation, had a banner Q3 in 2022 according to financial reports released on 25 October 2022.  Revenue increased to $24.7 B for Q3 2022 from $20.3 B for the same period last year.  Profits (EBIT) increased likewise to $1,230 M for Q3 2022 from $650 M for the same period last year. Management discussions state that revenues…

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餐飲業提高價格可以考慮的面向以及可能的誤區

By Yuhung S. Shen November 14, 2022

最近有客戶向我諮詢了最近原物料上漲,毛利獲利下降,該如何應對,是否該調漲價格?對於餐飲業來講,食物飲品的品質在挑剔的消費者嘴裡,沒有打折的本錢。這時候應該如何進行價格的調整,應該依照成本調整嗎,應該依照競爭者調整嗎,還是用行業經驗加上直覺來調整?

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Strategic Movements October 2022

By Tim J. Smith, PhD October 14, 2022

Darden Pricing Decision Spine:  1 of 5 Vertebrae Darden Restaurants recently reported a revenue increase of 6.1% was overwhelmed by higher cost…

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定價策略獨立處理的重要性

By Yuhung S. Shen October 14, 2022

我們可以看到,在許多企業,以及在亞洲的企業,往往沒有定價的相關獨立部門,甚至沒有一個獨立的定價人員。我們常見的部門的分類有業務部,行銷部,生產部或產品部,財務部等等…………鮮少有機會我們看到獨立的定價或是價格策略部門。是為了什麼呢?

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Strong Competition Necessitates New Strategies for Streaming Services

By Nathan L. Phipps September 19, 2022

Netflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…

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