Featured Article
“At a virtual event on Tuesday, Apple executives announced a bajillion new iPhone 12 Models,” was the first line of Joanna Stern’s article in the Wall Street Journal on 14 October 2020. For Apple, statements like this highlight challenging tradeoffs. Before we discuss the strategic tradeoffs, let’s clarify the situation. Apple launched its iPhone 12 lineup and updated some older iPhone models to deliver seven new handsets, each with its own versioning…
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Steven Levitt, Professor of Economics at the University of Chicago, along with journalist Stephen J. Dubner, is most well-known for his 2005…
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I was recently reflecting on the aphorism “the perfect is the enemy of the good,” and I began to wonder how that…
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During the early days of the Democratic primary campaign, Joe Biden looked like anything but a winner. He was a no show…
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In pricing, what is the fundamental deliverable? What must be done? While we at Wiglaf Pricing have spent much time and effort…
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