Featured Article
The impact of pricing decisions on corporate performance is hard to detect. More so when a company is operating globally, and currency exchange rates fluctuate. Enter the Price-Volume-Cost-Mix-Currency Analysis. Price capture at the global level can rise or fall with currency fluctuations at the local level. And currency exchange rates can go up or down and fluctuate wildly or predictably. For instance, between November 27, 2020, and November 26, 2021, the Turkish…
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Faye Feldstein, Pricing Director at Siemens, and Patience Mutiso, Revenue Management Director at CHEP, jointly discussed their journeys creating multiple pricing centers…
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How are companies in industrial and consumer markets managing through this inflationary period? Are they raising prices faster than, equal to, or…
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Sometimes – ok, maybe often – a pricing study delivers facts that are in opposition. One measurement indicates the price should be high, while a different measurement indicates the price should be low. What should be done?
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Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.
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