Featured Article
Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees. What should a marketer or pricing professional think of them? Additional Fees are Common Additional fees are a common part of many businesses. True, many businesses avoid them at all costs but as a consumer I find them nearly unavoidable. The financial service industry has created an entire library of fees. Consider: Banks charge fees related to overdrafts, non-network ATM, minimum account…
Read MoreIn This Issue
在中國與台灣，我們會經常聽到Cost Down這個英文片語，代表的是，降低成本，背後的含義是要賺更多錢，也就是提高獲利；另一方面大家很害怕的是，漲價，因為我們認為漲價會嚇跑客戶，破壞與客戶的關係，似乎沒有好處。
Read More
Visa & Mastercard Fee Change Visa and Mastercard are rolling out a new fee schedule that has been two years in…
Read More
Things seem pretty uncertain right now. I mean, things have been uncertain during these last 2 years of our global pandemic, and…
Read More
眾所周知，大中華區域包含中國，香港，台灣，新加坡等區域，在近30-40念之間經濟開始騰飛，所依靠的主要是以出口為主的製造業以及隨之而來的服務業等行業，由於經濟高速發展的時間以及達到穩定的時間不若歐美長久，因此對於使用管理顧問，甚至是定價策略的概念，也就相對的少，企業主為何不見得引進顧問公司呢，顧問公司又是如何可以協助到他們？
Read More