Featured Article

Don’t Underestimate the Strategic Value of the Humble Volume Hurdle

By Nathan L. Phipps June 30, 2022

The volume hurdle is one of the fundamental tools that all pricing professionals are exposed to. At least, it is if they earn their CPP (certified pricing professional) designation. For a given price change, a volume hurdle tells you the minimum change in volume that you must achieve in order to maintain the same (or higher) profit. For a price increase, a volume hurdle tells you how much volume a product can…

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In This Issue

‘Food Panda’- Uber Eats 在台灣的最大餐飲外送平台競爭對手 加徵了平台費用與Prospect Theory(展望理論) 的應用。

By Yuhung S. Shen June 30, 2022

在六月,台灣這個有2400萬人的地方的外送餐點愛好者都被Food Panda 六月即將收取平台外送費的消息給激怒了!

從商業經營者的角度,也許僅僅是增加了NTD3-5元,但由於Food Panda限制了店家在外送平台賣的比現場貴的空間,整體而言仍然是比最大競爭對手-市占率第二的Uber Eats 還要便宜的選項,可為什麼這次消費者會有如何多的抱怨呢,其實,問題未必是出在那3-5元而已,那麼Food Panda公司在定價上又可能犯了什麼樣的失誤呢,讓Wiglaf的亞洲區顧問Yuhung跟你一同從消費者心裡面來分析吧!

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In Pricing, No Person Is an Island

By Nathan L. Phipps May 26, 2022

Pricing professionals do not do their work in isolation. In fact, I would argue that pricing professionals CANNOT do their work in…

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你的商品真的需要折扣或折讓嗎,如何透過交易分析找出損失的獲利?

By Yuhung S. Shen May 26, 2022

在亞洲,我們常常會看到百貨公司或是商場進行折扣,促銷,甚至是週年慶,這些折扣理所當然的目的是吸引更多的消費者進行消費,提高公司營業額,以進一步增加獲利,但一般的商品如衣服,鞋子,包包,一年賣出成千上萬個的時候,我們如何從這些銷售數據中找出規律·,進而分析知道這些折扣的效率,我們又可以透過怎樣的分析,來找出一些可以改善我們折扣策略的規律呢?

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Strategic Movements May 2022

By Tim J. Smith, PhD May 26, 2022

Tying Arrangement at Peloton Peloton will raise its price from $39 to $44 per month for subscriptions to metrics, live-streaming and on-demand…

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