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While some business people may consider pricing to just be one of the 4 Ps of marketing, pricing professionals understand just how…
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When it comes to defining the role of pricing, it can be complicated. Pricing can mean various things in various industries and…
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Donald Trump has stolen pages from George Orwell and Nazi propagandist George Goebbels with his use of “Big Lie” communications. The “Big…
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Nikola Green Garbage Trucks Pricing Republic Services is said to be buying 2,500 garbage trucks from Nikola, an electric and hydrogen fuel…
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How does a professional grow from a freshly minted college graduate into senior executive? Yes, there are educational accomplishments and certificates one…
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The business world is littered with examples of costly pricing mistakes that could have been prevented through the application of standard pricing…
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I came across the following visualization from a pricing leader on LinkedIn. Its purpose is to show how a product’s gross profit…
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Results of two sets of surveys from Rensselaer Polytechnic Institute (RPI) show that COVID-19 has already had some major effects on consumer…
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Online TV Asymmetric Price Increases Google’s YouTubeTV subscriptions are increasing to $65/month from $50/month and FuboTV is raising prices $5/month to near…
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2020 will mark the release of the fourth generation Certified Pricing Professional (CPP) program, and I am proud to be the Academic…
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