Archives

Profit Bridge diagram - improving profits through pricing - from Tim J. Smith, PhD

Measuring the Impact of Pricing Initiatives

By Tim J. Smith, PhD January 18, 2021

Pricing professionals are generally hired to accomplish a simple goal: improve profits. But how do you measure the impact of pricing on…

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Pricing and price sensitivity in the post-coronavirus economy

Looking Back at 2020 and Forward to 2021

By Nathan L. Phipps January 18, 2021

Earlier this month, our friends at Pricefx asked me to contribute to an upcoming article about how the events of 2020 have…

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Marketers Have Too Much Data And Too Little Knowledge

By James T. Berger January 18, 2021

“Data” is a commodity. It is everywhere, and anyone with access to a computer that’s connected to the Internet can acquire all…

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Holiday pricing: are gift baskets overpriced?

Overpriced Gift Baskets

By Tim J. Smith, PhD December 18, 2020

It’s gift giving time in much of the western world.  Whether Hanukkah or Christmas, people are out shopping for the appropriate gift.…

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Holiday Shopping in 2020: Don’t Expect a Big Discount

Holiday Shopping in 2020: Don’t Expect a Big Discount

By Nathan L. Phipps December 18, 2020

The COVID-19 pandemic has upended nearly every corner of our economy in 2020, twisting the once familiar into strange mutations. Retail has…

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Photo of Zappos founder Tony Hsieh from the Delivering Happiness Book

Can You Identify Your Best Customers?

By Kyle T. Westra December 18, 2020

This question has been on my mind since the untimely passing of Tony Hsieh at the age of 46. Most famous for…

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How innovative and successful companies are resurrecting vertical integration strategies

High-Flying Companies Resurrect Vertical Integration Strategy

By James T. Berger December 18, 2020

Some of today’s most highly successful and innovative companies have resurrected an older strategic paradigm — vertical integration — and have transformed…

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COVID-19 drives demand for boats according to MasterCraft Boat Holding Inc. earnings reports.

Strategic Movements: December 2020

By Tim J. Smith, PhD December 18, 2020

Photo by John McArthur on Unsplash Boeing 737 Max Price? What is the price of a new Boeing 737? It lists near…

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iPhone 12 Strategy Review

iPhone 12 Strategy Review

By Tim J. Smith, PhD November 20, 2020

“At a virtual event on Tuesday, Apple executives announced a bajillion new iPhone 12 Models,” was the first line of Joanna Stern’s…

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How Should I Think About Behavioral Pricing?

How Should I Think About Behavioral Pricing?

By Kyle T. Westra November 20, 2020

Steven Levitt, Professor of Economics at the University of Chicago, along with journalist Stephen J. Dubner, is most well-known for his 2005…

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