Archives
Examining the role of streaming services in the music industry (and sharing a new recording). Spotify, the global leader in music streaming,…
More
While all the effects of the coronavirus pandemic are yet to be evaluated, one thing is sure: things will never be the…
More
As pricing consultants, we spend a fair amount of time thinking about pricing tools. When discussing pricing topics with decision makers, pricing…
More
For some, the COVID-19 pandemic presents business opportunities. For most, it creates a crisis. What should executives do with pricing during this…
More
We are certainly cursed to live in interesting times. While individuals, families, communities, and governments struggle to adjust to the realities of…
More
A noted Harvard Business School marketing professor has offered his insights on how to manage an organization during a health crisis, such…
More
This month, I am celebrating my 1-year anniversary at Wiglaf Pricing. It has been quite the year for me professionally. As a…
More
High Growth Billion Dollar Industry: Plant-Based Meat The plant-based meat market has grown to just under a billion dollars in sales for…
More
If you’ve ever used a ride hailing app, chances are that at some point you’ve experienced a higher than expected fee. Surge…
More
As our nation responds to the coronavirus situation, stories have spread about the behaviors of some profit-seekers. The New York Times reported…
More