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Distinguishing Pricing Decisions from Currency Fluctuations

By Tim J. Smith, PhD November 30, 2021

The impact of pricing decisions on corporate performance is hard to detect.  More so when a company is operating globally, and currency…

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The Journey to Pricing Excellence

By Tim J. Smith, PhD November 30, 2021

Faye Feldstein, Pricing Director at Siemens, and Patience Mutiso, Revenue Management Director at CHEP, jointly discussed their journeys creating multiple pricing centers…

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Strategic Movements November 2021

By Tim J. Smith, PhD November 30, 2021

How are companies in industrial and consumer markets managing through this inflationary period?  Are they raising prices faster than, equal to, or…

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Wendy Johnson's Take on Talent Acquisition and the Value-Based Framework

Wendy Johnson’s Take on Talent Acquisition and the Value-Based Framework

By Tim J. Smith, PhD October 21, 2021

Sometimes – ok, maybe often – a pricing study delivers facts that are in opposition. One measurement indicates the price should be high, while a different measurement indicates the price should be low. What should be done?

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Persistence as a Pricing Virtue

Persistence as a Pricing Virtue

By Nathan L. Phipps October 21, 2021

Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.

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The Amazing Elite Dating Market

The Amazing “Elite Dating” Market

By James T. Berger October 20, 2021

How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.

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Strategic Pricing Movements October 2021: Samsung

Strategic Movements October 2021

By Tim J. Smith, PhD October 20, 2021

Campbell Soup Co. (CPB) announces price increases to counter rising steel costs, Taiwan Semiconductor Manufacturing Co. announces price increases ahead of fall negotiations, and MCR Hotels starts charging for previously free amenities.

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Pricing with Conflicting Facts

Pricing with Conflicting Facts

By Tim J. Smith, PhD September 21, 2021

Sometimes – ok, maybe often – a pricing study delivers facts that are in opposition. One measurement indicates the price should be high, while a different measurement indicates the price should be low. What should be done?

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When Pricing, Don’t Forget Your Story

When Pricing, Don’t Forget Your Story

By Nathan L. Phipps September 21, 2021

Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.

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Marijuana Marketers Discover Guerrilla Marketing

Marijuana Marketers Discover Guerrilla Marketing

By James T. Berger September 21, 2021

How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.

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