One of the more interesting intellectual property lawsuits in recent years is starting to unfold as two IP behemoths — Apple and Cisco — square off over Apple’s new “iPhone.” The alleged issue is trademark infringement. What make this such an interesting suit is that it really isn’t about trademarks. There are deeper business issues,…

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Novices to marketing often think that cutting prices to grow market share is a sound strategy. Somewhere between high school and the ranks of senior executives, most people do learn that cutting prices to grow market share may succeed, but at the high cost of profits. Unfortunately, the caveat is “most people”. Some people have…

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Keep the Baby, Discard the Bathwater, then Shift Dimensions Price Leadership and Followership are not ideas stuck in yesteryear. Tobacco, shipping, and many others are able to execute and profit. Branding, whether “house of brands” or “branded house”, remains a driver of results even in age of PR and Web 2.0. In trademark litigation, the…

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